Alex by Alex Curran ~ new fragrance, and a plea for enlightenment

Alex Curran, "über-WAG" wife of UK footballer Steven Gerrard, has launched her debut fragrance, Alex, in collaboration with OK! magazine.

The notes include bergamot, lemon, rose, jasmine, creamy vanilla, tonka bean and powdered musk. It will be available in 100 ml Eau de Toilette for £19.95.

So, somebody please explain to me what is going on in the UK lately. The US strikes me as completely celebrity-obsessed, yet we don't have all these B-list celebrity fragrances — why? Or do we?

Just in the last few years, the UK has seen Coleen, Jade Goody Shhh, Jordan Stunning, Kelly Brook, Samanda, Shilpa Shetty S2, The X Factor, and I'm sure I'm missing a few. As near as I can tell, all you have to do to launch a fragrance in the UK is appear on a reality show or marry a football (soccer, for us Americans) player. Do any of my fellow Americans even know the names of any of the spouses of well-known sports figures? Would you buy a fragrance from any of them? Has there been a single fragrance from a reality show star? Is it just easier to launch fragrances in the UK for some reason?